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This site states the following, "Learning to yo-yo on your own? The Illustrated Pro-Yo Trick Bible." We noticed that the web page also stated " Finally there is a book worthy to be called the true owners manual for the worlds second oldest toy." It also stated " Comprehensively written and extensively illustrated, The Illustrated Pro-Yo Trick Bible has emerged truly unique in its level of clarity, putting the secrets of yo-yo mastery well within reach of all its eager disciples, young and old alike. 139 pages, in an attractive full color cover." The header had learning to yo-yo as the highest ranking keyword. It was followed by The Illustrated Pro-YoTrick Bible, oldest toy, and illustrated which isn't as ranked as highly as learning to yo-yo. The next words the site uses is Pro-Yo. Trick was also included and might not be understood by web crawlers.